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66% of 37% of numbers are made up by 45% of people who have a 93% chance of...

  It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers.   We put so much value on...

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Just because you know where I am, doesn’t mean I’m listening.

  Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing.   4 people are are sitting drinking in a pub, a psychologist, a salesman, a...

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Why is TV beating digital in battle for FMCG ad spend?

As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as...

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